The organization provides ongoing opportunities for access to and development of cost-effective renewable energy resources. NRCO provides access to expertise on renewable energy resource commercial issues. Finally, NRCO aims to promote positive visibility and publicity for the cooperative program.

Cooperatives that have elected to participate in NRCO, either through membership or by contracting select services, have a variety of motivations. Some may be subject to Renewable Energy Standards (RES), though many are not. Cooperatives must keep up with the evolving nature of the political landscape, at both the state and federal level and from a legislative and regulatory perspective.

Often cooperatives are attracted to renewable projects as a means to diversify their generation portfolios. In a world of volatile fuel prices, renewable generation can make good economic sense. Finally, cooperatives have a long history of investment in the communities they serve and renewable energy projects can bring economic development to their areas.